Meet The Team - Rodney Egan
- Bribie Island & Moreton Bay Specialist: Rodney brings a fresh, transparent approach to the Bribie Island market, specialising in delivering industry-leading results for residents across the island and surrounding coastal pockets.
- Regional Market Leader: Rodney’s median sale price for the whole region stands at $998,000, significantly outperforming the broader Moreton Bay regional median of approximately $796,000
- Efficient Sales Performance: With a median of 28 days on market, Rodney maintains a high-velocity approach to selling, ensuring properties receive maximum exposure and engagement within the critical first month of listing.
- Strategic Expertise: His background in community health and sports management allows him to handle every transaction with a unique blend of empathy and professional precision, ensuring owners protect their equity while reaching their next chapter.
- Client Centric Results: Working with Bright Estate Agents, Rodney leverages world-class marketing resources to force market competition, ensuring his clients achieve the best possible capital outcome for their properties.
The Team (Continued)
Tristan Rowland
Founder and QLD's Most Over-Qualified Coagent
Ok so this may be a slight over simplification however the reality is unlike 99% of agencies where agents internally fight and principals compete with their sales staff our Principal Tristan Rowland is only ever a phone call or a text away to help out. Judged REIQ Salesperson of the Year 2025 and 2024 Tristan is an extremely hands on principal who lives to see all of our properties and assist all of our clients. Buyers often remark "what are you doing here" when they see Tristan at a Team Egan open home however the reality is you list with our agency, not just an agent and we want to ensure your home is shown and marketed as best as possible. Tristan has a team of 8 and whenever Team Egan needs help with extra hands to show a prestige home they are the first to step up and help out. We provide our owners true service (and peace of mind).
Samantha Rowland
Director and head of essential services
Finalist for REIQ Agency Support Person of the Year 2025 no other team coordinator can boast a CV like Samantha's. With over 2 decades of real estate experience across property management and administration to daily tasks to ensure all of our sellers and buyers are constantly informed. Samantha is truly the backbone of Bright Estate Agents however it is the way she mitigates any bushfires that could distract Rodney from chasing your dream buyer. We have a saying at Bright: “If you’re great at admin you’re too OCD for sales and if your great at sales your too ADD for admin” Any agent who says they can do it all without a team either is very average at both or has no idea of how the industry works.
Not Putting a Ceiling On Your Price
One of the primary reasons our office has set and holds over 100 Suburb Records is we never put a fixed price on a property at launch. – we recommend you list the property as FOR SALE NOW
The graph displayed is a perfect example of how we work.
24 Bellevue Crt, Narangba.
We met these sellers after they purchased a property off our Principal Tristan and the owners invited us to pitch for the business as in their words "the local experts have told us there is no way it is worth over $1,750,000 - but worse they won't even agree to try for more"
Through our industry leading social media marketing we were able to
>> send so much traffic to the listing it was #1 listing in Australia for the week on Realestate.com.au
>> Achieve 6 offers in just 5 days
>> Achieve an additional $562,900 tax free for our sellers and set a suburb record for Narangba.
The buyer who purchased the property was from Sydney and had no idea that Narangba or even Moreton Shire existed.
A Reliable Price, However to Us It's Just a Starting Point
Whilst “recent sales” should suggest the property is worth one price, I do not want to put a fixed price on the property as the price people will pay will be dependent on what they need the property for especially given the southern buyer invasion and erratic (but positive) price difference Facebook can create.
The graph to the right is Realestate.com.au's traffic report for the above property in Narangba. In just ONE DAY we had 5407 views when most agencies would achieve just 136 (Source: Realestate.com.au). It just takes one Sydney buyer (and agent who knows how to find them) to discover an extra $500,000.
I believe the property would be around the $1,450,000- $1,550,000 I would like to push for $1,600,000 plus as I want to make life long clients out of you.
Strategy: Marketing
This is how our agency became the most buyer enquiry rich agency in QLD.
We don't fish from a pond, we fish from an ocean of buyers.
Industry Leading Marketing
Realestate.com.au Premiere+
Sadly over the last 2.5 years realestate.com.au have crippled their own product with the "Premiere+" listing. These listings rotate to the top of Page 1 for the suburb every 15 days. This sounds great until reality sets in and listings that have been on the market for 4 weeks, 4 months or 4 years can push you down to page 2 before your first open home.
Whilst Realestate.com.au is a big part of what we do, if an agency hasn't got a plan to combat this significant threat to a campaigns success, the handbrake this can put on a campaign is immeasurable.
Fortunately for us the "front door" search of realestate.com.au makes up for just 5% of the gross buyer traffic our listings receive with our social media and Realestate.com.au Exclusive Showcases dwarfing the traditional search/carousel campaigns.
The cost of a Premiere+ Listing for all agencies for Premiere+ is $1,749
Industry Leading Social Media
For our agency targeted paid social media is not about vanity, it is about value maximisation. The ultimate 2 flaws with real estate.com.au are
1) The buyer has to be searching already
2) They have to be searching for WHERE you are (suburb) not what you are (product) first.
Social media gets around this as we can geo-target not just by radius but interstate - or internationally.
Realestate.com.au Exclusive Showcases
Our office currently hold 13 "Showcases" on Realestatate.com.au - exclusively, that allow us to put our properties on the front page of Realestate.com.au not just for your suburb, but up to 11 others. A more detailed explanation is below.
The Proof is in the Pudding
So often people say to us "you guys never cold call us where as others are relentless, why is that?"
The simple answer is we receive 15.71 times more buyer enquiries than any other ageny in QLD. That's 31 buyer enquiries a day. Versus 2 per day with our competition.
(source: Realestate.com.au).
If we didn't have 29 extra buyers to call back every day we would probably have time to cold call too.
Source: Realestate.com.au
- Bribie Island & Moreton Bay Specialist: Rodney brings a fresh, transparent approach to the Bribie Island market, specialising in delivering industry-leading results for residents across the island and surrounding coastal pockets.
- Regional Market Leader: Rodney’s median sale price for the whole region stands at $998,000, significantly outperforming the broader Moreton Bay regional median of approximately $796,000
- Efficient Sales Performance: With a median of 28 days on market, Rodney maintains a high-velocity approach to selling, ensuring properties receive maximum exposure and engagement within the critical first month of listing.
- Strategic Expertise: His background in community health and sports management allows him to handle every transaction with a unique blend of empathy and professional precision, ensuring owners protect their equity while reaching their next chapter.
- Client Centric Results: Working with Bright Estate Agents, Rodney leverages world-class marketing resources to force market competition, ensuring his clients achieve the best possible capital outcome for their properties.
Not Putting a Ceiling On Your Price
How we do it:
Rather than have you pigeon holed in just your suburb our agency can exclusively put your property on 13 different suburbs including
> Wavell Heights
> Nundah
> Aspley
> Geebung
> Clayfield
> Kalinga
> McDowall
> Bridgeman Downs
> Chermside West
> Chermside
> Kedron
> Ascot
> Cashmere
Whilst these cost our agency $5,000 per week ($20,000 a month) we provide these FREE for our vendors.
Your Listing Will Never Be a Cellar Dweller
Not only do these showcases allow you to reach peripheral markets which often buyers will spill over from - or out to. We are also able to ensure our listings stay on the front page on the mobile app (pictured) these listings sit at the second "cab off the rank" permanently for the suburbs we hold showcases in, meaning you don't drop down to page 2, 3 or 4 and have to wait 15 days for a new rotation.
Showcases allow for title text to be displayed plus we are able to display list prices which are critical to attracting buyers across suburbs
A Truly Unique Tool
In the last 12 months 10,928 buyers clicked on a listing in a different suburb to which they had just searced via our exclusive showcases.
Not only do these showcases allow you to reach peripheral markets which often buyers will spill over from, these showcases ignore price bracketing and category bracketing (house, land, unit, etc).
We are also able to ensure our listings stay on the front page (with 3 photos, not just 1 and with a headline or display price!) for the suburbs we hold showcases in, meaning you don't drop down to page 2, 3 or 4 and have to wait 15 days for a new rotation.
Industry Leading Social Media
The above graph is independant and irrefutable proof we are the masters in our field at finding buyer traffic no other agency can.
We send all of our social media traffic back to Realestate.com.au which sees us continually achieve the #1 Listing in QLD and Australia for our clients properties. Not only does this fuel competition it adds a level of prestige and every buyer wants to buy the "trophy home"
Our Social Media Results By the numbers (Just the last 3 years)
The Stats That Really Count
Other Marketing
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Signage
Pictorial signs not only allow the rule of "a picture is worth a thousand words" to come to fruition, the staggering amount of buyers who take a "standard" or "branded" sign as a vendor not being motivated is staggering. These signs catch both attention and local, inactive buyers.
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Brochures
As part of all campaigns we have 100 x A4 Gloss High GSM Quality Brochures produced. Buyers often remark how much they appreciate the READABLE Floorplan and detailed information about the home with zero pomp or flair about the agent. The house is the rockstar, not the agent.
Drone Photos
We always talk about location! location! location! yet somehow many agencies don't get drones taken. The amount of times we find a city or ocean view because we threw the drone up to be sure is quiet scary. Just recently we sold a home for $188,000 over the previous agent's list price because we found a view that he refused to even look for.
Professional Photography
Let's face it, Realestate.com.au is a bit like House Tinder - so we want to make sure the photos at least get the buyer on the first date. Our photographers are second to none, their level of skill and most importantly care to ensure the best first impression is unrivalled.
Pre-Sale Building and Pest
The video below comprehensively covers why we always recommend getting a pre-sale report. For the below 3 critcial reasons:
>> Catching The Issues Early and Discover Value
>> No Free Cooling Off Period
>> No "Second Round" Renegotiations
It's the best $660 (inc GST) you will ever invest in the sale.
Investment Outline
A must for any vendor in the market or you will start on Page 3 by default.
Enjoy $5,000 worth of exposure at our cost per week, being exposed to 13 Extra Suburb on Realestate.com.au
An email alert that goes out to Realestate.com.au subscribers
Crucial for seeking out interstate and out of area buyers these Facebook and Instagram ads have been the source of dozens of suburb records.
including drone photo, floor plan and 25 photos
Total Investment - $3,682 inc GST.
STRATEGY: BUYER INSPECTIONS
It still astonishes us that agents ask owners to outlay so much in marketing and then just show up for 30 minutes on a Saturday – at a time that buyers spend less than 5 minutes inspecting your home as all of the properties are open at the same time.
Our attendance levels sky rocket in the afternoons thanks to kids with morning sport and dance etc but the biggest reward is the longer duration of inspection time buyers undertake as they are not rushing off to another open home. Below is the data from our most recent market snap shot of buyer traffic versus agent effort.
In the last 3 months we have had 9 properties where the afternoon buyer eclipsed the offer the owner would have accepted from the morning by more than $50,000. In one case the offer was $186,000 higher. We feel for aother agencies owners who have no idea what they have missed out on the afternoon with their agents.
Every Saturday buyers comment "you are the only one that I actually get to talk to" or "you are the only one that is helpful with a guide around price" or "the only one who teaches me things". It's not hard to be helpful and I always joke "It's not my job to stand around and look pretty otherwise I am getting made redundant"
Commission
Our Commission Rate
We are free.
It might sound funny, but the reality is, it is the truth.
When we achieve an extra $30,000-$300,000 for our sellers, we cover our fee multiple times over - and we can prove this.
The rate we earn for these our results (and I say our results as it truly is a team effort) is 3.7% including GST- but boy do we earn it!
I have always maintained the philosophy that a great agent doesn’t charge a fee, he earns one.
No vendor ever pays a fee up front, so it’s easy for an agent to be “cheap” but the reality is you are stuck with them when they don’t perform – or fail. I’m more than happy to prove our worth and if you ever feel like we haven’t earned our fee our principal would happily discuss this before signing off on a contract.
We put our money were our mouth is.Whilst many agents claim to be great negotiators, they prove this in seconds at the point of listing by trying to undercut or "out price" everyone - yet then promise the seller that they won't do the same to attract buyers.
Really?!
It's like a fat personal trainer saying they will get you fit better than anyone else (pictured) it doesn't stack up.
Our fee is what we ask for the right to earn, however we are happy to put in deliverables/guarantees in place to prove we are going out there to earn it.
Thank you.
Thank you so much for the chance to put this plan forward, I am very passionate about selling for our clients no matter where , particularly these kinds of family homes that can have phenomenal outcomes when marketed and handled correctly.
I look forward to hearing from you and hopefully the chance to work for you both.